Wine is often associated with an insufferable "wine snob" culture that is very particular about the types of wine that they deem acceptable, and these snobs are also inclined to ramble on at length about how said wine was produced, because it's really important and interesting. Additionally, the way that wine is talked about can be florid and opaque, alienating many who aren't in the know. This has lead to the bizarre phenomenon of companies being able to sell more wine to some people by leveraging their anxiety about buying wine in the first place.
To some extent, I get it. I frequently harangue people who prefer Chipotle to that delightful taco truck down the street. But food is really cool, so my own self righteousness is justifiable and the wine thing isn't and shut up, leave me alone.
Heading over to Revolution Wine with a group of friends seemed like an opportunity to think a little more critically about wine. Normally, I'll either just accept free wine when it's presented to me or not order wine at all, so the actual act of purchasing it still feels novel. To this place's credit, they affixed informative notes to each collection of bottles, providing useful details about their ingredients and flavor profiles. Unfortunately, these notes also included blurbs like "a sophisticated Zinfandel," which completely went over my head.
I ended up purchasing a bottle of "Shebang!" (Red Ninth Cuvee), in part because the bottle had an exclamation mark on it and that's pretty neat. I enjoyed the couple of glasses that I had from it, and out of curiosity, I decided to look up reviews of this wine on the internet to see how sophisticated my taste had become. According to "Bob" from the comments, Shebang is a "middling good/simple wine, a good choice for party-hard guests gnoshing on dips, deviled eggs, tasty cheese and seasoned pie crusts." Works for me!